Equity is the investment. Community is the return.

A philanthropic advisory practice that connects capital to culture — boldly shifting the flow of resources toward equity, legacy, and community leadership. We empower BIPOC and women philanthropists to invest with purpose, design illuminated giving portfolios, and transform impact into inheritance.

This isn’t charity. This is capital reimagined.

Philanthropy Is Changing. Are You Ready? We are living through the greatest generational wealth transfer in history — and the majority of future philanthropists will be women and people of color. Return on Equity is built for us, by us — centering equity, culture, and community leadership.

DAF Concierge & Legacy Planning

Steward your donor advised fund or estate toward equity.

From fund structure to succession planning, we guide values-aligned families and institutions in designing legacies that reflect intention and justice.

Giving Portfolio Design

Peer Convenings & Philanthropy Salons

Host bold conversations with others like you.

Design and co-host intimate gatherings where values-aligned donors, artists, and founders connect, learn, and imagine what’s possible — together.

Behind the Gleaux

The Fairy Godmother of Equity-Centered Philanthropy

I founded Return on Equity to shift the flow of capital toward historically excluded communities and empower a new generation of bold, equity-driven philanthropists. Think fairy godmother meets impact architect — I don’t just advise, I design movements, steward capital, and gleaux possibility into power.

Let's gleaux your legacy. Let’s invest in what matters.

  • Strategic Advisor. Experience Architect. Fairy Godmother of Purposeful Capital & Culture.

    I’m Jade Ashley Nikolaou — founder of Return on Equity and a philanthropic strategist working at the intersection of capital, culture, and community. With over 15 years in philanthropy, social impact, and narrative design, I help high-net-worth changemakers and visionary institutions align their values with their investments — and bring bold missions to life.

    Think fairy godmother meets legacy architect: I don’t just advise — I illuminate possibility, design ecosystems, and steward capital with clarity, courage, and intention.

    From moving millions to producing national convenings, forging cross-sector partnerships, and mobilizing funding rooted in equity and joy — I build bridges between power and purpose. My work spans donor engagement, founder storytelling, and internal strategy for philanthropists, family offices, foundations, and mission-driven firms.

    I believe capital follows culture, and that when we invest in equity — community is the return.

    Let’s shift the flow of capital. Let’s gleaux.

Let’s Gleaux

Giving Strategy & Coaching

Align your values with bold, intentional giving.

One-on-one advisory to help you clarify your purpose, deepen your impact, and build a giving practice rooted in equity, culture, and community.

Curated investments in impact and BIPOC-led power.

We create bespoke giving portfolios that amplify historically excluded leaders and community-rooted organizations across issue areas.

The Gleauxcase

A curated collection of my most resonant contributions — at the intersection of capital, culture, and community. Because when purpose aligns with power — it all just… gleauxs.